現場主義

今日のフジＴＶ系列の「報道２００１」で田中康夫長野県知事が出演し、「コモンズから始まる、信州ルネッサンス革命」について、また現在進められている市町村合併の問題点についての熱弁を振るっていらっしゃるのを聞きましたが、中でも重要なキーワードのひとつは、「現場主義」でした。
長野県では、県の職員が、たんに県庁で待ち構え、市町村のかたがたからの陳情を聴くということから、実際に市町村の現場で赴き、住民の方々と接し、また自分たちの目で確かめて行政を進めることで本当に必要なことはなにかが発見できるようになったということです。
以前にも書きましたが、「現場主義」はマーケティングで一番大切な考え方です。たとえば、どれだけ調査データを集めても、さまざまな統計データを眺めても、現場の変化を体感していなければ、それらのデータが、変化のシグナルを送っていても気づかないでしょうし、データが変化した背景にどんなことが起こっているのかすらわかりません。たんに報告書の体裁を整えるための飾りになってしまいかねません。

Comments

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